Brief: integrated marketing and PR brief for all media to generate maximum publicity for the BBC’s biggest property The Teletubbies
Solution: To take complete control of Eh Oh campaign by controlling all print, radio and TV publicity and promotion for the release of the single
Results: Coverage including front page exposure in The Sun, 4 weeks play time at over 100 cinemas at Saturday movie clubs with a 4 minute promo for the single before screenings of Walt Disney’s Hercules. Additional extensive coverage was secured across all national radio stations including Zoe Ball’s Radio 1 show. The single became the biggest selling single of 1997 with sales of over 1.2 million copies, outselling the Spice Girls.